Johnnie Walker Black Pedicabs

Johnnie Walker hired MR. Rickshaw in August 2005. The pedicabs were positioned outside a Johnnie Walker party. Drivers were given black polo Johnnie Walker shirts and gave free rides to the guests.

 

The Johnnie Walker campaign is another example of a complete change of color. The red pedicabs were wrapped in black vinyl to promote the Johnnie Walker Black spirit.

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